If you are a nonprofit leader who has spent any amount of time on social media lately, you know the internet is ripe with tips, tricks, do's, don't's, mistakes, and best practices for successfully executing your organization's #GivingTuesday campaign.
And you have likely heard that in 2016, nonprofit organizations around the world received $177 million in a single day. I know when I hear that statistic, I think, "I want a piece of that pie!"
But let's take a step back for a moment: is #GivingTuesday right for your organization? That depends...How big is your nonprofit? Is your community active on social media? Have you had success with online giving in the past? Do you have the resources to develop a thoughtful, effective #GivingTuesday campaign? And more.
There's a lot to think about.
And so to help you with your thought process, I have rounded up some of my favorite essays that address the factors you need to consider before you ask for a slice of the #GivingTuesday pie.
Is your organization planning to participate in #GivingTuesday? Why or why not? Do you have any favorite articles that have informed your thinking about this day of giving? Share in the comments. Your questions are welcome, too!